Laminated stoneware has revolutionised the way ceramic materials are thought of, as it can be applied to new or pre-existing floors and coverings, without the need to demolish, without noise and without dust. It can also be used to clad furniture and accessories, doors, kitchens and worktops. It's a strong but lightweight product, flat but flexible, easy to cut, drill and apply, and easy to clean.The great innovation in the use of slab stoneware is based on two distinct paths. On the one hand, its versatility in terms of design and style meets aesthetic demands, with application in flooring, cladding and furniture, but it also stimulates creativity in the industry, promoting a positive image for ceramics. Adopting sustainable practices helps improve the image of brands among their customers. This results not only in greater customer loyalty, but also a competitive advantage in the market, with a clear boost in long-term sustainable growth.